「三密代官」DesignRevison
This is a program for internal use in Japanese-style hotels. Because of the impact of the covid-19 epidemic, many hotels in Japan have begun to change their operating methods, from manual to electronic, and this program was born.
UI UX Design
Application Design
Works Achievement
+60%
Users
The product
+1.91M JPY
Sales
-12
Touchpoint
This project was initially designed as a LINE program for Japanese-style hot spring hotels during COVID-19 to check personnel chaos. However, with the increase in the use of hotels and the end of the future epidemic, the company decided to develop an internal tablet program for guests who enjoy Japanese-style hot spring hotels. But because the initial development program was too crude and there were not as many installers as expected, the company decided to revise it to promote sales.
The CHALLENGE
The sales team tried but couldn’t sell the beta product and there were no real users or metrics to work from. The general feedback from clients was the product was "too confusing".
To save the budget, the client does not want to develop application programs but wants to make web programming in a form that looks like an application program. So the whole design process should consider the combination of technical achievability and playability and try to be as beautiful as possible
The goal
Allow users to understand the congestion status of various entertainment facilities without contacting hotel staff in the hotel room, make reservations for services, and order meals promptly
The previous designs
The CEO asked our team to make "significant improvements" and redesign the product. Up to this point, product decisions were based on what "features" could be sold to IPACs, with little consideration given to an end user's experience.
It was clear we needed to shift focus to the user if we wanted to succeed. So we started with a brand strategy that focused on simplifying the service in the hotel.
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DEVELOPING A POINT OF VIEW
we found a lot of areas for improvement. Much of the difficulty was understanding the app at a basic level. There were a lot of "features" to parse and their conceptual metaphors were inconsistent and confusing. We came up with a plan to split the project into three phases:
Phase one: Visual clean-up and nomenclature update
Phase two： Make a design system and brand it again
Phase three: UX overhaul and prioritization of feature
TALKING TO REAL PEOPLE
We wanted to validate our instincts. We did a day of user testing with our target, "三密代官." Most everyone was confused about how to check the reservation. A few folks remarked that they could see a huge potential for what the product was trying to accomplish. They understood that we were trying to help their life in a hotel.
Our biggest takeaways were that we had to fix prioritize features and make a reservation check features.
How do I get back?
It makes me feel dumb!
It slows me down!
I can't find my room!
The problems
Fragmented Experience
Visually Cluttered
Information Overload
Paradox of Choice
Not sure how I get back
Makes me anxious!
It's just ugly!
Where I can see my reservation?
The solutions
Centralize Navigation
Reduce Graphical Elements
Simplify, Make Info Relevant
Prioritize options
User journy map
Action
Tasks
Feelings
very happy
overall atisfied
Unhappy
Experience
Plan to travel
Feel tired, but can't wait to go outside.
1. Have a meal
2. Make a reservation for hot spring
Go to Spring hotel
1. make a plan
2. find a hotel
Excitied to have a nice journey
After viste back to the hotel
1. Check in
2. Go out to visit
Can't have it quickly, and don't know the situation at the time sometime it's too croded to go to the hot spring
Back home
1. Have a breakfast
2. Check-out
Want to order food at room, and thinking to Check-out online
Design system
Usability test for elderly people
Since the hotel’s travel also considers the use of the elderly, we have made three sizes of designs for the elderly to choose from to test their comfort. Finally, they choose the second one.
THE FINAL DESIGN
混雑確認
(Congestion Confirmation)
This function is designed for the Covid-19 period. It is used to confirm the number of people going to the place and decide whether to go to the area.
施設案内
(Facility Information)
This function is designed for booking services, and users can book their own services according to their needs.
ルームサビース
(Room Service)
This function is used for room ordering service. Guests can dine in the room according to their needs without going out.
予約確認
(Booking Confirmation)
This is a function used to confirm the content of their reservations for the user. Respectively to confirm the service in the hotel and the dishes ordered.